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categories   Business and Professional Services   Real Estate, House, and Home   Weddings and Events	vendor listing Category : Business and Professional Services Subcategory : Copy writing and editing, Marketing Zip code : 91320 Service : Barry A. Densa   Free Name : Barry Densa Address : 1295 Rotella St, Newbury PArk, CA, 91320, USA Company Name : Barry A. Densa Website: http://www.WritingWithPersonality.com Contact no : 805-236-4801 Email Address : Barry@WritingWithPersonality.com Service Description : Penetrating, Persuasive, Money-Sucking Copy If you’re truly looking for an experienced copywriter who knows how to sell in print – a direct response copywriter who will convert your prospects into eager, cash-waving buyers… Please, pick up the phone and call me now. Because if I know anything, I know this: People will do anything for you – pay you any price – if in your sales copy you... • Encourage their dreams • Allay their fears • Confirm their suspicions • Justify their failures • And throw rocks at their enemies If you want riveting copy that punches all your prospect’s emotional hot-buttons... and heightens their desire with eyeball-grabbing, don’t-let-them-leave-until-they-buy, subscribe or inquire direct response copy... Copy that talks directly and urgently to your prospects in a voice that’s conversational, compelling and persuasive, then please... Visit my website, and browse my writing samples at www.WritingWithPersonality.com/portfolio.html And you’ll instantly see why I can skyrocket your response rates, and increase your ROI and sales. So please go there now. Thank you for your time and consideration, and I look forward to hearing from you. --Barry  articles Humor in Sales Copy – Yes or No? posted 11-29-2011 Category: Business and Professional Services , Subcategory:Marketing A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy. Read more.... How to Write “Hot Buttonâ€� Sales Copy in the Coming Recession of 2012 posted 10-26-2011 Category: Business and Professional Services , Subcategory:Marketing At one time or another, regardless of our sex, age, race, political persuasion, or whether we watch CNN or FOX, we are all subject to these 12 desires – and some of us are subject to all of them all at the same time! Read more.... Why Does Most Sales Copy Lack This Key Element? posted 07-11-2011 Category: Business and Professional Services , Subcategory:Marketing There is one element that will always drive your hungry crowd into a frenzy of uncontrollable, impetuous, spontaneous buying, and…this is what’s missing from most sales copy. This missing element is often confused with hype, which is usually crass, over the top, unbelievable, unproven, grandiose, and often obnoxious shouting and chest thumping. Read more.... How to Create a Successful Viral Marketing Campaign posted 01-26-2011 Category: Business and Professional Services , Subcategory:Marketing So how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH?On the "Ask a Question" marketing page on LinkedIn.com I often see the following question: How can I make my go viral on the web? It could be a website selling weight loss pajamas ... an eBook on fractal theory ... a copywriting home-study course ... or anything else the marketer wants to promote. Of course, what the marketer is really asking is: How do I get my valuable, clever, entertaining message about my product to spread like a virus across the web – so I can make LOTS of MONEY FAST? Viral Marketing is to Marketers What Immediate Gratification is to Consumers Everyone wants what they want – NOW! Fat people want a skinny pill. Skinny people want a muscle pill. Poor people want a get-rich-quick pill. And flacid male people want a blue pill from Pfizer. And marketers want to wake up in the morning and see six zeroes added to their PayPal account overnight. Blame it on YouTube Whether it was a video of an embarrassing, unlikely yet subsequently wildly talented performer on a TV talent show ... or an awe-inspiring video of dung beetles doing it to the beat of Eminem ... which then spread virulently across the web from one person to another by text, chat, email, Facebook, Twitter, phone call or over-the-shoulder viewing on a Blackberry in the office – marketers quickly realized that viral is the new, best, must-have marketing pill! So how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH? How do you harness the wind? Viral by Any Other Name Would Still be... ... Engaging, stimulating, mass appealing, and ultimately ineffable! The problem is: How does anyone know how or when the unruly, fickle and transcendent zeitgeist – or just your target market – will react to any statement, opinion, proposition, expression or product you proffer? As a book, Harry Potter went viral. As a movie, Avatar went viral. As a marketing methodology, Mass Control went viral. No doubt they were in the right place at the right time to strike a perfectly pitched note that resonated wide and far. So will every fantasy novel, alien movie or marketing platform go viral – even if theme and content are duplicated exactly? Of course not. If Harry Potter, Avatar, and Mass Control had been released one or two years earlier, or later – would they have had the same effect, the same appeal if the political, economic, or social landscape had been different? And what if the same story line or marketing message had been crafted and delivered by someone else – not J.K, Rowling, James Cameron or Frank Kern – would they still have been a success? If you fall in love with a blonde, tall, athletic, tanned, funny and intelligent woman, or man – will you fall in love with each and every person who looks and acts exactly that way, too? When you gaze into your lover's eyes – will you ever see, can you ever feel, ever be enraptured in that same way by the eyes of another person just because they may be brown or blue and almond shaped, too? What makes a joke hysterically funny when told by one comedian and flat and stupid when told by another? What can be taught? What can be learned? What can be patented? The 3 Guardians of Viral's Holy Grail If you're a marketer, three indispensable components must be present if your marketing message and your product will ever be disseminated at anything close to viral speed. • One, you must have a quality product – one that eminently satisfies a proven and measurable need or hunger. It must have value beyond its price. • Two, your marketing platform and creative has to match and cater to the personality and sensibilities of your target market. You must understand them, speak like them and walk some distance in their shoes. You must have a passion to help, not to just make money. • Three, your target market has to be clearly defined and approachable. It can be delineated by gender, age, income or any other demographic or psychographic attribute, singularly or in combination, so long as they communicate with one another and can be reached initially by you. A communication network must be in place. And the degree to which those three criteria are met, will determine the light speed and the distance at which your message and product will travel. Concentrate on one component to the exclusion or the diminution of the other two will effectively produce a crashing and forgettable thud rather than a viral, self-perpetuating marketing bang. Unfortunately, most marketers who ask: How can I make my go viral on the web ... just want a magic pill that requires no effort, much less an understanding of what works and what doesn't. What they have yet to understand is that in the marketing world, going viral, as in getting big-buck lucky, requires the convergence of the tangible with the intangible; it is the hallowed marketplace wherein opportunity and preparation gleefully meet. A great product, a well-planned launch and a continually evolving and adaptive marketing campaign – none of which happens magically or overnight – is marketing's true, only, and attainable Holy Grail. Going viral only happens, if at all, afterwards. Barry A. Densa is a freelance marketing and sales copywriter. Read more of his irreverent musings, and download a FREE copy of his NEW eBook, containing 21 of his most outrageous rants, when you visit his blog: Marketing Wit & Wisdom! So how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH? Read more.... Is Social Marketing Brand Marketing Dressed in Digital Drag? posted 12-07-2010 Category: Business and Professional Services , Subcategory:Marketing Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment? Read more.... Is Social Marketing Brand Marketing Dressed in Digital Drag? posted 12-07-2010 Category: Business and Professional Services , Subcategory:Marketing Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment? Read more.... Long-Tail Search is Dead! Long Live Nose-Whisker Search Instead! posted 11-05-2010 Category: Business and Professional Services , Subcategory:Marketing If you're already employing best SEM and SEO practices, either as an end user or a seller of related services, you now have a new and powerful arrow in your marketing quiver. Read more.... The Email Marketing Nudnik Test posted 10-02-2010 Category: Business and Professional Services , Subcategory:Marketing Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine – your email list? The Email Marketing Nudnik Test: (Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends to many emails to his house list) Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine – your email list? Consider the following... If your email open rate is less than the relative humidity in the Sahara Desert … you're probably being a nudnik! If after every send, your list shrinks faster than cotton underwear in a hot water wash … you're definitely a nudnik! If you send five emails in a row and they all say the same thing – but, you change the all-important subject line … it doesn't matter; you're still a nudnik! If you're reading this article because you're worried you might be a nudnik … well then, you're a sensitive, concerned and caring marketer … but you're still a nudnik, and possibly a shlemiel (Yiddish for a shmo, a dope, someone who's mother still dresses him.) And finally ... if you're sending emails to your list three times a day, every day of the week … you're not only a nudnik, you're an idiot – and you probably don't have any friends, except for a few inflatable dolls! Will the “80/20 Ruleâ€� prevent you from becoming a nudnik? If you've been a marketer for longer than it takes to read this article, you've no doubt heard of the "Pareto Principle," otherwise known as the "80/20 rule." Named after economist Vilfredo Pareto, the principle states that 20% of invested input is responsible for 80% of the results obtained (you can tell I didn't write that). Put another way, it means 80% of your income as a marketer is typically derived from 20% of your list. Spinning it even further – it also means, in order for you to receive your 80% from your 20% – 80% of the content of your email messages should be devoted to valuable and useful information, and 20% should be devoted to your offer or sales pitch (otherwise known as the advertorial approach). Similarly, it also means, if you're a content marketer, for every 10 emails you send – 8 should contain only valuable and useful content, and the other 2 should be pitches and offers. So … if by following the Pareto Principle, in these last two regards, taking the advertorial or content marketing approach, will the 80/20 rule keep you from becoming an unrepentant nudnik, a degenerate email marketer? No. Absolutely not. But this I can tell you ... if you increase the amount of useful and valuable content in your communications to MORE than 80% … and correspondingly decrease the space or frequency allotted to your offer and sales pitch to LESS than 20% … you'll still be a nudnik! Content alone cannot save you from yourself. Because content – even the most incisive, most noteworthy content – requires time to read. And time is, and will forever be, in short supply. Even you mother, who loves you and thinks you're the most gifted marketer in the world, doesn't want to hear from you three times a day! And if she does hear from you that often, I guarantee, she'll be the first to affirm – you're a nudnik! Furthermore, unless you're giving away Gold Bullion – and I mean literally gold bricks or gold coins – with FREE S&H – you will never have anything to say, or anything to sell, that could justify contacting your list so inanely often that instead of merely unsubscribing from your list ... your readers world rather pay to see you shipped off to the most remotest part of Afghanistan! Use your “nudnik-odometerâ€� to discover how often you should send emails to your list Your nudnik-odometer is your email inbox; more specifically, the inbox of you free email account – gmail, yahoo, hotmail – that you never visit! And the reason you don't ever go there is this... You're a moderately successful marketer, with moderately limited time – and moderately limited income – so you've hired a moderately intelligent minimum wage employee to monitor this free email inbox for you! Because... You're tired of getting emails from nudniks! But these nudniks didn't become nudniks immediately, now did they? When you first subscribed to the email lists of these marketing nudniks, you had good reason – an itch that needed scratching, a problem that needed addressing – and these future nudniks made you a darn good offer. So you bought their info product, or flea powder, or simply subscribed to a free newsletter or blog from a guru, recognized or self-proclaimed. But then ... after you got rid of your dog's fleas ... these marketers didn't merely stay in touch with timely offers and helpful insights – they bombarded you! They invited themselves into your family, your private space, they ate up your time, emptied your refrigerator and offered you bribes if you introduced them to your friends, neighbors and significant others. And every day for two weeks you got an email from them that said only 24 hours left … and every chance was your last chance until your next chance … and for every 300 items left, another 500 were found … and every final offer was followed by Ooops, I made a mistake – there's still time left! But, you didn't want to unsubscribe yourself from these marketer's email lists – why, because they might be on yours! So instead, you changed your contact info and sent them to your gmail account. Now here's my advice: give your minimum wage employee the afternoon off, then visit, study and count the number and frequency of emails received from these nudniks. And see if in the naked and revealing glare of your computer screen ... you see something familiar behind and beneath the graphics and text ... see if you see yourself ... and how annoying you've been to others. -------------------------------- Barry A. Densa is a freelance marketing and sales copywriter. Read more of his irreverent musings and Download a FREE copy of his NEW eBook, containing 21 of his most outrageous rants, when you visit his blog: Marketing Wit & Wisdom! The Email Marketing Nudnik Test: (Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends to many emails to his house list) Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine – your email list? Consider the following... If your email open rate is less than the relative humidity in the Sahara Desert … you're probably being a nudnik! If after every send, your list shrinks faster than cotton underwear in a hot water wash … you're definitely a nudnik! If you send five emails in a row and they all say the same thing – but, you change the all-important subject line … it doesn't matter; you're still a nudnik! If you're reading this article because you're worried you might be a nudnik … well then, you're a sensitive, concerned and caring marketer … but you're still a nudnik, and possibly a shlemiel (Yiddish for a shmo, a dope, someone who's mother still dresses him.) And finally ... if you're sending emails to your list three times a day, every day of the week … you're not only a nudnik, you're an idiot – and you probably don't have any friends, except for a few inflatable dolls! Will the “80/20 Ruleâ€� prevent you from becoming a nudnik? If you've been a marketer for longer than it takes to read this article, you've no doubt heard of the "Pareto Principle," otherwise known as the "80/20 rule." Named after economist Vilfredo Pareto, the principle states that 20% of invested input is responsible for 80% of the results obtained (you can tell I didn't write that). Put another way, it means 80% of your income as a marketer is typically derived from 20% of your list. Spinning it even further – it also means, in order for you to receive your 80% from your 20% – 80% of the content of your email messages should be devoted to valuable and useful information, and 20% should be devoted to your offer or sales pitch (otherwise known as the advertorial approach). Similarly, it also means, if you're a content marketer, for every 10 emails you send – 8 should contain only valuable and useful content, and the other 2 should be pitches and offers. So … if by following the Pareto Principle, in these last two regards, taking the advertorial or content marketing approach, will the 80/20 rule keep you from becoming an unrepentant nudnik, a degenerate email marketer? No. Absolutely not. But this I can tell you ... if you increase the amount of useful and valuable content in your communications to MORE than 80% … and correspondingly decrease the space or frequency allotted to your offer and sales pitch to LESS than 20% … you'll still be a nudnik! Content alone cannot save you from yourself. Because content – even the most incisive, most noteworthy content – requires time to read. And time is, and will forever be, in short supply. Even you mother, who loves you and thinks you're the most gifted marketer in the world, doesn't want to hear from you three times a day! And if she does hear from you that often, I guarantee, she'll be the first to affirm – you're a nudnik! Furthermore, unless you're giving away Gold Bullion – and I mean literally gold bricks or gold coins – with FREE S&H – you will never have anything to say, or anything to sell, that could justify contacting your list so inanely often that instead of merely unsubscribing from your list ... your readers world rather pay to see you shipped off to the most remotest part of Afghanistan! Use your “nudnik-odometerâ€� to discover how often you should send emails to your list Your nudnik-odometer is your email inbox; more specifically, the inbox of you free email account – gmail, yahoo, hotmail – that you never visit! And the reason you don't ever go there is this... You're a moderately successful marketer, with moderately limited time – and moderately limited income – so you've hired a moderately intelligent minimum wage employee to monitor this free email inbox for you! Because... You're tired of getting emails from nudniks! But these nudniks didn't become nudniks immediately, now did they? When you first subscribed to the email lists of these marketing nudniks, you had good reason – an itch that needed scratching, a problem that needed addressing – and these future nudniks made you a darn good offer. So you bought their info product, or flea powder, or simply subscribed to a free newsletter or blog from a guru, recognized or self-proclaimed. But then ... after you got rid of your dog's fleas ... these marketers didn't merely stay in touch with timely offers and helpful insights – they bombarded you! They invited themselves into your family, your private space, they ate up your time, emptied your refrigerator and offered you bribes if you introduced them to your friends, neighbors and significant others. And every day for two weeks you got an email from them that said only 24 hours left … and every chance was your last chance until your next chance … and for every 300 items left, another 500 were found … and every final offer was followed by Ooops, I made a mistake – there's still time left! But, you didn't want to unsubscribe yourself from these marketer's email lists – why, because they might be on yours! So instead, you changed your contact info and sent them to your gmail account. Now here's my advice: give your minimum wage employee the afternoon off, then visit, study and count the number and frequency of emails received from these nudniks. And see if in the naked and revealing glare of your computer screen ... you see something familiar behind and beneath the graphics and text ... see if you see yourself ... and how annoying you've been to others. -------------------------------- Barry A. Densa is a freelance marketing and sales copywriter. Read more of his irreverent musings and Download a FREE copy of his NEW eBook, containing 21 of his most outrageous rants, when you visit his blog: Marketing Wit & Wisdom! Consider the following... Read more.... Use New FTC Guidelines to Increase Your Sales posted 12-23-2009 Category: Business and Professional Services , Subcategory:Marketing If you've read the FTC's new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers—which, for the most part, is true. Read more.... Due to Pimples the Long Copy vs. Short Copy Debate has Ended posted 10-15-2009 Category: Business and Professional Services , Subcategory:Marketing As a marketer, if you've got a product that in general is like every other product of its kind, though maybe with a few value-added differences—there's no need to re-write the entire history of your product's invention in your sales copy. Read more.... The 5 Selling Magic Secrets of Billy Mays posted 08-03-2009 Category: Business and Professional Services , Subcategory:Marketing Billy Mays, who sadly passed away at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeve shirt and a white undershirt. Read more.... The top 5 ways to attract and keep customers in any economy posted 05-06-2009 Category: Business and Professional Services , Subcategory:Marketing The top 5 ways to attract and keep customers in any economy Read more.... Hypey copy that converts and how to write it posted 02-15-2009 Category: Business and Professional Services , Subcategory:Marketing Marketers and consumers who bemoan the ugliness, the crassness, and the used-car-salesman look and feel of hypey copy are all uneducated and uninformed dolts. Read more.... How to Squeeze Blood from a Copywriter posted 07-09-2008 Category: Business and Professional Services , Subcategory:Marketing The only measure of a copywriter's talent... is how much and how fast he can sell his client's product! Read more.... You Won't Sell Squat Without This in Your Sales Copy... posted 05-23-2008 Category: Business and Professional Services , Subcategory:Marketing Do you know why Web 2.0, inter-activity, connectivity, user forums, customer reviews, customer interaction, and a ton of other old, new and reborn innovations that basically have the same purpose and benefit (transparency), works like gangbusters for marketers, sucking in the money...? Read more.... Why Stretching Will Kill Your Sales posted 04-24-2008 Category: Business and Professional Services , Subcategory:Marketing Every communication you have with your market, even if it's not sale-related—has to be clearly discernible and understandable, online and off, "above the fold". There's no time to warm-up and stretch. Read more.... Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions posted 04-08-2008 Category: Business and Professional Services , Subcategory:Marketing For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon, please take note: this article is for you. Read more.... 'Get more customers to your business. Click here to sign up.'	newsletter Sign up for our newsletter and keep informed. Privacy Statement vendor spotlight SohoMarketingGuru Looking for more clients? Read top ten reasons and solutions why you h... customer spotlight testing for getting spotlighted... rss feed Keep up-to-date with our RSS feed. Select Category Select Category Business and Professional Services Real Estate, House, and Home Weddings and Events Select Subcategory Select
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