Pretend to Care
Sometimes in business you can get so rattled with everything around you that you no longer have the usual enthusiasm for your job. You might get overwhelmed with the to-do lists and client issues that you are no longer fueled by the same passion that was there when you started.
In times like these you need to pretend to care.
I was reading Seth Godin’s blog yesterday and came across a very interesting thought. You probably recognize Seth as being the author of “Meatball Sundae”, “The Dip”, “Permission Marketing”, “Small is the New Big”, “Purple Cow”, “All Marketers are Liars”, and “Ideavirus”. Anyways, he also happens to put together a pretty incredible resource for marketers with articles added on a regular basis. Yesterday he told a story about some poorly trained city workers that simply did not do their job well because they didn’t care. He suggested, however, that if they at least pretended to care then they would eventually care for real.
“If people start out pretending to care, next thing you know, they actually do care. They like the positive feedback and they like the way being kind makes them feel. It spreads. It sticks.”
Have you stopped caring about something in your life? By paying careful attention to it and making it a priority, it will become more special to you and you will begin to genuinely care about it.
I challenge you to work on one thing this week that has become a drain in your life. What has been holding you back? Instead of viewing it as a chore, you should start viewing it as an opportunity. Think about what it was like when you first started that project and then recapture that passion.
