Medium versus the Market
If you’re selling a product or service online, you’ve probably heard 100 different ways to do it…
…landing pages, newsletters, long sales letters, short sales letters, video sales letters, blogging, vlogging, viral marketing, YouTube, Facebook, MySpace, eZines, pay-per-click, article marketing, posting on forums, affiliate marketing, and so on.
You see the big time success stories and you think to yourself, “I want to be just like that person.” So you start your eZine, you develop your blog, and start publishing your articles. But the days turn into weeks and the weeks turn into months and you realize…
…nothing is happening.
The thing you’re missing, however, is that you’re more focussed on the medium instead of the market. You see that blogs and newsletters are working for other people, so that’s what you’re doing. But is it working as much as you’d hoped? Probably not.
To be truly successful, you need to focus 100% of your attention on your market!
That doesn’t mean you can’t blog, write articles, or publish a newsletter - in fact you’ll probably need to do all those things - but with a different mindset!
You’re shouldn’t be blogging to become famous, you shouldn’t be writing articles to get well-known, and you shouldn’t be dishing out newsletters to gain recognition.
No, no, and no.
You should be doing all these things to reach your target market and to solve their problems!
The medium is always necessary, but the market is the difference maker. Find out ways you can tweak your message to help your market more and discover how you can reach more people in your market. By making it your dream to help your target market, you’ll accomplish the financial and ego-driven dreams you’ve been searching for all along.
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