Niching Your Audience
Starting a small business online can be tough. You’ll have hundreds of questions running through your head…
- What should my website look like?
- What services should I offer?
- What tagline should I use?
- What color scheme will work?
- What type of logo should I have?
- How should I market my services?
- Should I start a blog?
The list could go on forever.
Do you want to know a great way to simplify your workload while giving yourself the chance to charge a premium price for your products and services while building a strong and loyal customer base?
Find a niche!
By only offering services that you can do better than anybody else, you’ll be able to charge more than others and spend less time doing general work that doesn’t pay as well. It doesn’t mean you’ll never be able to offer other services, but you will be able to build your business and make it more profitable in less time before getting into other work.
Just look at Under Armour. If you’ve ever looked for high quality sports wear, you’ll know who they are. They started out offering clothing to be worn underneath uniforms - pads for football, hockey, and lacrosse as well as other materials for basketball and baseball - but eventually grew to the point of offering complete clothing lines for practically any sport. They’re also expected to release tennis shoes in the near future.
How do you find your niche?
Choose something that you can offer than is more specific and more specialized than the norm.
- Instead of offering “complete marketing solutions” offer “SEO marketing for small businesses.”
- Instead of being a photographer for any occasion, choose your specialty and focus on it - building up a portfolio that others can’t match.
- Instead of just being a Realtor, be a “Realtor specializing in high-end condos in downtown [your city]“
What Does Niching Really Mean?
Niching simply means to offer services that are specifically created for certain individuals, but not for everybody.
Instead of trying to please everybody, you’ll be ignoring most while creating passionate customers that will pay a premium price for what you’re selling.
Eight Steps to Niching Success
- Choose your niche.
- Study your target market.
- Study your competition.
- Get your name out there.
- Over-deliver.
- Maintain contact with customers and clients.
- Build a mailing/emailing list.
- Ask for specialized referrals.
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