The Power of Promotional Books
Dan Kennedy is arguably the world’s most well-known copywriter and a world leader in marketing. So when he speaks up you listen…
Today he had a short post on his blog discussing the Power of Promotional Books:
“Books carry with them credibility, a certain amount of celebrity, much higher readership than sales letters or brochures. Nutritional companies, newsletter publishers, and all sorts of businesses have discovered the power of this tool. Certainly, for speakers, seminar leaders, consultants, and marketers of information products, it is indispensable.”
The way I see it, there are pros and cons to writing a book - but if you are successful then you are guaranteed to be so for a long, long time.
Pros:
- Unsurpassed credibility.
- Established “expert” status.
- Passive income.
- Potential for “speaking” opportunities.
Cons:
- Time consuming.
- Don’t get paid until it’s finished.
- You might not be a “writer.”
Are you willing to put in the time and effort to promote yourself in this fashion? Either way, you should definitely consider it. As Dan Kennedy says, “I’m not sure if there is a more powerful marketing tool than your own book.”
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