1. Faster response to lead generation- With dialers and their adjacent technology, you can automate lead qualification you receive from your website. Automated web form routing eliminates delays in entering your lead information into your system and getting leads to the right sales rep to dial interested leads. Your qualified web leads can be automated into a system and directly sent to a sales agent to be called within seconds of customer information being input.

2. More attempts to contact decision makers- Studies from Inside Sales show that the average sales rep makes 4 to 5 attempts to contact a lead. Dialers have attached software that can track your contact's information and usable data such as how many attempts were made and the actual percentage of contacted leads. A dialer can increase the number of contacts a sales agent makes per day and the amount of times each contact was attempted to be reached.

3. Faster Dialing- The actual dialing process wastes a substantial amount of time because of incorrect dialing, wrong numbers, busy signals, and calls with no answers. Dialers reduce the amount of time sales agents spend dialing, and increases the amount of calls they can make each day. For instance, a dialer can help your sales agents do the 8 hours of work without a dialer in 2 to 2.5 hours.

4. Automated Features- Recent technology allows a sales agent to pre-record a library of their own voice messages. These pre-recorded voicemails can be left at the click of a button when an answering machine is reached. These digitally recorded .wav files cannot be distinguished from a live call, and save the agent the minutes spent leaving a new message for each contact. In one series of tests using this technology, there was an average call-back rate of 4.8%--far higher than other forms of direct marketing.

5. Quicker fulfillment time- In our observations, the average salesperson spent 1.5 to 2 hours per day following up on calls by typing e-mails, sending mailers and faxes, and formatting proposals. This process can be automated with templates attached to the dialer with CRM technology. These hours spent doing these tasks can be dramatically reduced, giving sales agent more time in fulfilling other sales duties, such as reaching more contacts.

6. Take Less Notes- Dialers with hosted software allow for direct data entry in the customer record. Notes can be taken during busy signals or the short waiting time during the call by adding action notes in the customer record. The average sales agent spent 7.5 minutes doing this note taking. The customer record can cut this time down to 30 seconds.

7. Create Analyses and Reports- Dialers and software can help you track and report leads and results from beginning to end. Faster dialers mean more contacts attempted, and the ability to track the best time to reach each contact. This helps you set goals for your sales and learn from the past processes, failures, and successes.